Take brand audits from hours to just 7 minutes.
Brandstance finds your competitors, analyses their visual identity, and reports on their brand strategy. Automatically. Built for strategists, designers, and agencies who have better things to do than take screenshots.
Pro-level analysis, 7 competitors, 14 days free — no card required.
Brand audits weren't built for the pace of modern strategy.
Agencies and in-house teams still spend days assembling competitor landscapes, visual audits, and positioning maps — work that should take minutes, not meetings.
Hours of manual research
Competitor lists, colour swatches, and tone analysis still mean hours of tab-hopping and screenshot folders.
Inconsistent deliverables
Every strategist builds audits differently — making it hard to scale quality across clients and teams.
Strategy buried in slides
By the time the deck is done, the insights are stale and the client has already moved on.
The solution
Every brand signal, mapped and ready to present.
Brandstance scans live web presence to surface competitors, extract colour palettes and typography, score tone of voice, and map brand archetypes — all in a single, shareable report your clients will actually read.
Stop rebuilding the same audit framework. Start with structured intelligence and spend your time on the strategy that matters.
Colour Palette
Typography
Oatly
The original oat drink. Made for humans who care about the planet.
Tone of Voice
Three steps. Seven minutes. A complete brand audit.
01 /
Brand name
Oatly
Website URL
oatly.com
Enter a brand
Give us a brand name and a URL. Tell us the market context for a sharper analysis.
02 /
We do the work
Brandstance surfaces a shortlist — typically 6–8, up to 10 — using live search data. It captures the brand identity of each one in parallel. No waiting around.
03 /
Get your report
Review the Brand DNA for each competitor. Compare brands side by side. Read the strategic analysis covering tone of voice, colour palettes, market gaps, and positioning recommendations.
Not another SEO tool. Not a social listening platform.
For brand people, not sales teams
Tools like Crayon and Klue track product releases and pricing changes for sales teams. Brandstance tracks brand identity for strategists. Different job, different tool.
Brand identity, not brand mentions
Brandwatch tells you how often people talk about a brand. Brandstance tells you what that brand actually looks and sounds like. We analyse the identity, not the conversation.
Strategy, not just keywords
Semrush is excellent at what it does. Brand auditing is not what it does. Brandstance captures colour systems, visual style, tone of voice, and brand archetypes.
Everything a brand audit needs. Nothing it does not.
AI competitor discovery
Finds relevant competitors in seconds, based on live search data. Not Wikipedia lists.
Tone of voice analysis
Profiles every brand voice and maps where they sit on the spectrum from formal to casual.
Strategic analysis
Identifies market gaps, overused positions, and where your brand should go next.
Visual identity capture
Captures colour palettes, typography, logos, and brand imagery directly from each live website.
Brand archetype mapping
See which Jungian archetypes are crowded and which are wide open. Starter and above.
Export-ready reports
Client-facing Brand Deck exports that look like a team spent a week on them. Included on trial and paid plans — Pro includes full recommendation and language guide.
Less research. More strategy.
Save days per audit
What used to take three days of research now completes in under ten minutes — freeing strategists for higher-value work.
Always up to date
Scans pull from live web presence, so your competitive landscape reflects what brands look like today, not last quarter.
Client-ready from day one
Structured reports with consistent formatting mean less time in PowerPoint and more time presenting insights.
Built for teams
Shared workspaces and repeatable frameworks help agencies scale audit quality across every client engagement.
Built for people who work on brand strategy.
Run audits in minutes, not days.
Walk into meetings with evidence-backed positioning and a full intelligence report already prepared. Spend your time on the strategy, not the busywork.
Simple, credit-based pricing
Pro-level analysis, 7 competitors, 14 days free. Paid plans refresh credits monthly per seat.
Trial
Pro-level analysis, 7 competitors
- 150 credits (~3 full audits)
- Up to 7 competitors per scan
- Full Pro-level analysis (recommendation + language guide)
- Brand Deck export included
- No credit card required
Starter
~10 audits / mo
- Up to 7 competitors each
- Brand archetype map + whitespace
- Brand Deck export
- 90-day history
Pro
~35 audits / mo
Everything in Starter, plus:
- Up to 10 competitors each
- Archetype recommendation + language guide
- Brand Deck export with full rec
- Unlimited history
When the trial ends, credits drop to zero until you upgrade. On paid plans, fewer competitors per audit leaves room for more runs.
Frequently asked questions
Brandstance uses live search data and automated website capture to identify competitors and extract brand identity signals — colours, typography, tone of voice, and visual style — directly from each brand's live presence.
Our AI surfaces a shortlist — typically 6–8, up to 10 — then you pick up to your plan's competitor cap to audit. Wikipedia, social media, marketplaces, and review sites are automatically excluded.
Capture typically takes about 5 minutes for up to 10 brands (5 captured concurrently). Strategic analysis adds roughly 2 more minutes — under 10 minutes for a full audit versus days of manual competitive research.
Yes during your trial and on Starter and Pro. Brand Deck export on trial and Pro includes full recommendation and language guide. Starter includes Brand Deck export with map + whitespace depth.
Any brand with a public web presence. Enter a brand name and URL, add market context for sharper analysis, and Brandstance handles the rest.
Yes. New accounts get a 14-day trial with 150 credits (about 3 full audits). Full Pro-level analysis (recommendation + language guide), up to 7 competitors per scan. No credit card required. When the trial ends, credits drop to zero — you can still view recent history (7 days) but cannot run new scans until you upgrade.
Your next brand audit is ready.
Join strategists and agencies who've replaced days of manual research with seven-minute brand intelligence.
Building for clients? See Brandstance for agencies
Pro-level analysis, 7 competitors, 14 days free · 150 credits